The popularity of the internet has opened the door for various travel logo designs for travel companies with a plethora of services. Each company has their niche, ranging from flights, rentals, and accommodations to insurances and other transport services. Some may appeal to an audience with a lower budget, while others try to capture a specific niche no one else uses.
The target audience of a travel agency decides the type of trademark design they use. Every combination of colors, typography, and images appeals to a different kind of traveler. There are plenty of common characteristics within travel agency logos. So, knowing which ones suit your brand personality will help you gain more customers!
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Popular images
Images are essential for a tourism logo. Many companies use images like arrows to evoke feelings of movement within their audience. Orbitz is a company that offers online travel deals, and its logo replaces the ‘O’ with two arrows moving in a circular motion. It helps to remind people of traveling to their destination and then return home. It also evokes the idea that your life is a journey, full of chances, and vacations.
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Travels and Gemini Tours use a similar approach. Their design uses arrows to help their customers think of movement and travel. Gemini also uses an indicator to shape their first letter ‘G.’ They also incorporate the star sign Gemini into their trademark, but that may be less noticeable. It only goes to show how much thought goes into a concept.
Rather than aviation logo design, travel companies often use arrows in their designs, as you can see. The Travel Channel also uses arrows. However, it doesn’t form a circle, but rather points into a particular direction without an end. It evokes feelings of movement, and that life goes on. The meaning is a bit similar to the circular arrow motion, but the different approach makes the Travel Channel stand out from the rest of their niche.
Travel Planet uses an entirely different approach. They use a map of the world, shaped like a suitcase with a handle and tag. It’s one of the most creative logos yet. The two iconic images associated with travel are flawlessly blended into one design. That is a great way to identify as a unique company that helps people to visit destinations all over the world. It also uses a visual concept that matches the name “planet.” The trademark is inventive, fun, and evocative. These are three things a logo design should use.
Since so many companies already use all of their creativity into their design, it should be no problem to find an agency that provides you with talented designers to try out something new. A fitness logo design may look to incorporate equipment in their design, while a travel company looks for suitcases, planes, or more.
Popular typography and typefaces
Travel companies that have existed for a long time will probably stick to a more conservative design and typography. Take a look at the Condé Nast Traveler. They use a plan, yet bold typography. It’s no question that they designed this typeface for a magazine rather than a website. It refrains from using any additional graphics and adheres to the brand. Condé Nast publishes plenty of magazines about all kinds of topics, not just travel. A company like this takes advantage of its popularity, rather than changing its design and typography to attract more customers.
Newer companies, however, need to rely on more creative elements to grab the attention of new and potential customers. Kayak is an online travel company that promises its clients low prices. They also use a specific creative use of typograpy. At first, the logo seems a little plain with its black, blocky letters. However, when you take a closer look, you’ll notice that the company links their typography to the history of travel while the letters resemble those of a train station schedule.
Color usage in tourism logo companies
Tourism and travel trademarks often want to show you the benefit of traveling. The greens and blues represent the earth and every attached to it. It helps to get people thinking of all the places they want to, or have visited. Here is a list of travel companies that use mainly green and blue in their design:
- Happy Holidays
- Globus
- LifeMountain
- Travel Planet
While green and blue dominate the industry, some older companies are fond of using black and white. On the other hand, new companies try to stand out by using different colors, while others stick to the same greens and blues as the rest.
In the end, there are plenty of colors you can use to excite your audience about traveling. Flyography uses a plethora of colors by wrapping them all-around a ball, making it look like the paths planes take as they fly to a new destination. Of course, this design wouldn’t work if Flyography only used three colors, rather than more than ten. By including more colors, this company emphasizes the vast potential of traveling.
Finding the perfect company logo
Eztuto Studio offers templates and design services to suit your needs. That way, you can get a professional travel logo design without needing to do the work yourself.
Eztuto Studio listens to your wishes, the type of company you have, and what you want to achieve with your business and trademark. Then, one or more professional graphic designers will start working on your ideal brand. You’ll get to see the concept, and you have the opportunity to ask for a revision. And all that for just a small fee.
After the work is done, you can use the design however you wish. You can print it on business cards, use it in your website design, or you can advertise it on a billboard. There are plenty of options available! Now you know for sure that you’ll stand out from your competition.
