No matter what your position is within a plumbing company, whether you’re a freelancer, a regular employee or a boss leading multiple teams plumbers, your company needs to be recognizable. You can provide the best services, but if people have nothing to associate you with, you can be sure of receiving no business from them. Since there are many other plumbing companies around, you will need a profession trademark to stick out from the crowd. Here’s where you’ll need us to provide you with a plumbing logo design.
A high-quality plumbing logo ensures that your company takes the spotlight between thousands of other similar companies. To achieve that, you will need to create an ideal combination of image, text, and sometimes also a form of wordplay. Make your clients remember you, but be honest about your business as well.
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How to create the ideal plumbing logos
Everyone uses the services of a plumber, no matter how rich or how poor you are. There is no denying it. Because of that, plumbing is an essential job. There are many specializations in the plumbing business, find what’s yours, and implement it in your brand to help people make the right choice when looking for a local plumber. Here are a few tips to get you started on designing your trademark:
Show what your specialty is
If you are specialized in bathroom essentials and maintenance, add in an image of a bath. Most images involve wrenches, pipes, etc. Be unique. Don’t just copy someone else’s image this way, and you will stand out from the crowd. It’s okay to show both a tub and a hose. Just make sure you differentiate yourself from the rest.
Make a business plan
Have you ever thought about the type of customers you want to attract to your business? The industry you are in, it has a huge growth each year according to this study so, you better develop an attractive brand so you can benefit from more and more clients. Do you want to work for people with low-incomes, providing cheaper services? Or would you instead work in the suburbs with higher prices and wealthier customers? Do you want to be commercial or residential? The choice is always yours, and you need to find something that works for you and your business. The type of customers you wish to attract also influences the kind of trademark your design.
Stand out
As mentioned above, your logotype should contain something that defines your specialty. However, you still need to stand out to be seen. Make your image bold and bright. Look at other plumber logos of successful companies and look at what they did to make their trademark stand out. Collect them and add them to an inspirational board; it will help you to choose an effective logotype design.
Make a balanced design
When you want to gain customers, your plumbing company logo shouldn’t be cluttered or too diverse to understand. Choose one theme for your trademark and stick to it. If you use “Stencil” as your font, don’t suddenly change it to Comic Sans. If you use multiple images, make sure to set only one of them in the spotlight or the middle. This is the image you want your audience to focus on.
Choose leading colors
And by leading colors, we mean those who have been proven to affect the viewer’s emotional response positively. Black, for instance, gets associated with leadership and power, while the color blue represents wellness and calmness. The bolder the color, the more it shows authority and trust. Make sure to use a palette of a maximum of three colors, or you might overstimulate your customers.
Without words
Some of the most popular brands have identifying trademarks without using any words at all. Think of Apple and Nike. Your plumbing services logo should be able to achieve this kind of recognition too. While you don’t need to add-in text into your trademark, you should be able to remove the text without losing any recognition. Therefore, it’s essential to choose very unique plumbing symbols or designs.
Make it compatible with black and white
When you are promoting your company, you want your trademark to be printable on all kinds of mediums. Papers, stickers, flyers, billboards, you name it. However, not all materials can print color, especially when you’re trying to save money. Therefore, keep in mind that your plumbing logo has to be printed in black and white too, when designing your symbol. Otherwise, it might not turn out the way you hoped it would be.
Not only do colors play a part in this, but the layout is also essential too. If your focus in unclear in black and white, shape it so that there is one clear shape in the spotlight when you print your trademark.
Be relatable
Depending on your ideal audience, your brand should convey a message that people can trust you. And the best way to gain trust is to be relatable to the public. If your logotype is too simple or too complicated, people won’t trust it as much since it’s hard to identify. If your logo has clear images and text, on the other hand, then people will instantly know you’re a company in this domain.
Of course, you don’t need to design your logotype by yourself. You can easily find a multitude of websites that offer logo design services to help you create the best trademark for your company.
How having a professional logo will benefit your business
Once you have designed a plumbing business logo, your chances of receiving customers increase by a lot. Having your company’s trademark printed on business cards allows you to give out your cards and have your potential clients immediately remember you when looking at your brand. It gives them something to associate you with and something to trust. Everything is digital nowadays, that’s why a business card makes you more memorable than any regular ad or email.
Another benefit that comes looking with business cards is that people always have your information close to them, allowing them to quickly give you a call when they need you. Also, if they’re speaking with friends or family, they can hand out your card to them when they hear that they’re looking for a plumber. It’s free (or low cost) advertisement.
A trademark to associate with your plumbing business also looks very professional and influences the way people treat you, both customers and suppliers. A powerful and precise plumbing logo radiates authority and will make sure people won’t mistreat you based on how you present yourself.
Lastly, it’s a way to show your personality. You are the face of your company, and customers deal with you when they have a problem. If jocking around now and then is one of your qualities, it won’t do any harm to include a pun in your brand. It will attract similar customers with who you’ll find a connection quickly. If you are serious and formal, your logo should portray that to attract to-the-point clients as well.
A trademark for your company is vital in many aspects, but the biggest challenge is creating one. Luckily, with these tips, you will have a great base to start working on your plumbing logo. There is not only one way to create a logo, so find one that works for you. If this seems hard and you’re stuck, you can ask for help from our designers. They are here to advise and to help you just as much as you are there to help your clients with their plumbing.
