The placement of your logo is essential, as well. Advertising on the wrong website or platform can lead to a loss from your side in both money and customers. On the other hand, the right platform may lead to much more traffic being directed at your website or physical shop.
Social media
This may be an essential place to choose from. With billions of users, you will have a big audience for your products, which is especially great if you offer international services. GIFs are widely used on social media, so converting your animated logo into a gif will make it possible for you to add it to posts, paid advertisements, or the so-called “stories” on Facebook, Instagram, and Snapchat.
Your website
Of course, your website should have both your still image logo and your animated logo. You want people to know why they visited your website and to keep them interested. Not only does it boost the looks of your website, but it can also increase your SEO, which helps your ranking on Google search results.
Presentations
If you own a company, there are many possibilities for you to pitch your business. Most people use a visual presentation to do this. If you start and end by showing your logo to your audience, they will more likely remember your company and your pitch, as well. This creates a higher chance of attracting customers and investors who may want to help your product development.
Videos
Whether you post them on your website, have them advertise on the television, or as a short commercial on YouTube, videos are essential. Even if your video is just the logo animation of your company, it will attract attention to your business. If you opt for a longer video, you can choose to end the video with your logo animation as a solid ending.