In almost all markets, there are plenty of supply and logistics providers using logistics logo design. While they mostly depend on marketing techniques to become successful, their visual representation matters too. Of these representations, the most important one is their trademark design.
Logistics is about transporting, storing, and delivering goods from factory to consumer. Any company that’s involved with logistics provides management of the products and flow. The service provider handles the rest, shipping, warehousing, inventory, packaging, and security.
A supply chain company has a full network of technologies, organizations, activities, individuals, and resources. They create and sell products by gathering materials from the source and supplying them to their manufacturers. After these processes finish off, the company will deliver to its end users.
The Importance of a Logo for a Logistics Company
A trademark is of great importance to a logistics company. First of all, the image helps clients to help remember the brand. It also helps to represent the business in its niche. Using good designs, the company will imprint a good impression on its audience, which can lead to many perks. An impressive image will evoke emotional responses in your audience, which will slowly help to build your brand. People will stick to more prolonged interactions with your business, as well.
If you’re planning on starting your logistics and supply chain company, you first need to have a uniquely designed trademark. This trademark will help you approach clients and to make yourself known. As you can easily find with a simple search, Eztuto has a series of articles on how different brand images types can get a cool logo, for example a lion logo or a fitness logo. In this article dedicated to the logistic logo ideas, you will find a list of well-known logistic companies and their logo designs. Use them for inspiration in the creation process of your own logotype.
Supply Chain and Logistics Logo Design Ideas
Cargo Smart
Cargosmart offers multiple services that help shippers to manage their shipments throughout the complete cycle. Their transport logo design consists of a simple wordmark using the companies name. The letters are in sans serif font, and it uses a contrast between the first and second words through the use of thicker letters. The blue, curvy line stands for the transport of cargo.
I Drive Logistics
I Drive Logistics provides solutions to small-scale parcel shippers. The dim yellow ‘i’ in the design stands out from the rest of the letters. The letter ‘D’ also uses a different text style. This design is one of the more simplistic logistics logo ideas.
Integra Core
IntegraCore provides integrated solutions to its customers. Their trademark consists of a wordmark in a blue rectangle to evoke feelings of friendship. It’s a simple design.
OBS Logistics Logo Design
OBS Logistics provides transport and warehouse management system services. The big ‘O’ in their design dominates the entire trademark, which makes is stand out from competitors. A brand like this builds a distinctive business identity.
CTE
CTE’s company logo uses bold colors of navy blue and red. The contrast makes it look quite attractive. This warehousing service provider also uses lines that stretch from one end to the other. They give the image a different look, which makes it memorable.
Softeon
Softeon is an end-to-end supply chain solutions provider. It has a remarkable logo design due to the four arrows on its left side. The square represents the company, while the arrows represent the directions they go. These arrows indicate that this company provides solutions everywhere.
Terra Logistics Logo Design
Terra Logistics handles all different kinds of cargo. The red, triangular dot catches the attention of the viewer instantly. The rest of the company has bold letters to be easily readable. The flowing lines at the top of the image represent movement. A model like this helps to build an image in a niche.
Vectora Transportation
Simple logos for logistics companies help to build a trustworthy image. Vectora Transportation is a third-party provider. Their logo consists of a wordmark with three thick lines, which stand for movement and growth. The black color in this design stands for the authority and power this company has.
Vincent Logistics
Vincent Logistics provides sustainable solutions and transportation. The company trademark is a red oval with a thick, flowing line that looks like a road. This line stands for movement and transportation. Their custom logo design looks like a smiley face to represent a happy customer.
Whitacre Logistics LLC
This wheel-shaped design belongs to Whitacre Logistics LLC. They provide warehousing, transloading, and assed-based dry van fleet services. The companies name is red while the wheel is blue. This contrast is very eye-catching. Bright colors evoke feelings of happiness and growth.
Synchronized
Synchronized provides warehousing and transport services as a supply chain company. The ‘S’ is the companies initial, which stands for Synchronized. The S, however, is shaped in such a way that it represents two synchronized roads.
Hala
Hala runs services in warehouses, record solutions, forwarding, and asset optimization. Its design is simple yet ingenious.
The tilted square represents the letter ‘h,’ which they designed in such a way that it represents a road. It stands for the supply chain transportation services the company offers.
Promofill
The big, red ball in Promofill’s logo looks like a rising sun. This design catches the immediate attention of the viewer. Inside, the letters are in white, which gives a contrasting effect. Lastly, the companies name is green, which stands for growth.
GSCA
GSCA stands for Global Supply Chain Alliance. They are a logistic networking ecosystem that connects logistics companies to a high-quality supply chain. Their logo has a start on the letter ‘A’ of the companies name. It’s a symbol of aspirations and gives hope to their customers.
Supply Chain
Supply Chain is an American company with experience in farming and logistics. Their logo has a knotted design and a green star in the middle of it. This image catches the immediate attention.
Iptor
Iptor Supply Chain Systems provides supply chain solutions and is a globally integrated ERP (Enterprise Resource Planning). Its logo is very minimalist and modern, making it one of the more unique logo designs for logistics. The company name, in combination with three small lines, makes this logo very memorable.
XPO Logistics
XPO Logistics is a supply chain provider. The company has a beautiful logo because of the use of the colors red and black. The red color makes the logo visible, while the black color evokes feelings of authority and power. The red color also stands for excitement.
United Parcel Services
UPS, or United Parcel Services, is one of the most well-known logistics and transport services. Its logo design is a trophy-shaped emblem, which conveys the message that this company is the leader of their niche. This company is also one of the few companies that use unique and conventional elements in its logo design.
The color yellow stands for hope and aspirations, while black stands for authority. The sans serif font shows friendliness towards its users.
C.H. Robinson
C.H., Robinson uses trucks, planes, trains, and ships to transport goods. A remarkable aspect of their logo is a hexagon with six arrows. The arrows stand for the broad reach of the company all over the world, and the color blue stands for a friendly business environment.
If you’re looking to design a logo, you don’t always have to do so yourself. You can use a logo maker online, or hire a professional graphic designer who can make a personalized logo for your business. Eztuto Studio has high-quality logos for a small fee.
J.B. Hunt
J.B. Hunt Transport Services, Inc. is a transportation and trucking company. Its logo design uses yellow as a dominant color that conveys a message of friendliness towards its users. The letters used are very formal, which indicates that this company has a professional and official stance.
Penske
Penske Truck Leasing Co., L.P. is, like the name suggests, a truck leasing company. Their logo consists of their company name with a thick, blue outline. It’s a unique design, which makes Penske stand out from similar companies in their niche. Blue stands for intelligence and socialization, indicating that this company works according to a social and trustworthy structure. It’s a simple yet effective design.
APL Logistics
APL Logistics Ltd. uses two main features in its logo. The first one if a red, square dot. It shows passion, passion, which helps the company to deliver high-quality logistics services. The half-circle that moves over the companies name indicates movement. It is a practical and minimalistic design.
Werner
Werner Enterprises, Inc. is one of America’s most significant supply chain logistics company. It wants to show its dominance. Therefore, the company uses big and bold letters, written over white space. The shape in which the letters represent themselves looks cinematic. They use the colors blue and yellow. Blue stands for authority, while yellow suggests friendliness.
DSC Logistics Logo Design
DSC Logistics in Illinois provides logistics and transportation services throughout the U.S. Their logo stands out because of the box design in which the letters D, S, and C appear. The red boxes are the identity of this company. Over the years, they have created a brand identity so that people can recognize them easily.
TransGroup Global Logistics
Transgroup is a combination of domestic, international, and warehouse distribution services. Their logo design is a wordmark, but it looks different than most wordmarks due to the tilted ‘A.’ It makes the logo more memorable.
These are the most common logistic logo designs. You can easily see how each model has similarities to others but is still unique in its way. These ideas will help you get some inspiration, but make sure that you don’t copy them.
Instead, learn the techniques used and apply this knowledge to create your logo that suits your company. Make sure that it conveys your message across a broad audience in your niche.
To conclude
There are plenty of supply and logistics companies in the world. If you plan on starting one, it’s helpful to check other logos for inspiration. It will help you create a unique and memorable logo to stand out in your niche and help you gain a stable customer base. Many logistic logos are simplistic in their design but strategically use their colors and typeface.
