When you want your company to show authority, wisdom, strength, courage, justice, and dignity, you should choose a lion logo design.
These animals are very well known for being the king of their kingdom. Influential people get associated with them, as they are reliable and resilient. As a consequence, many businesses have chosen to use a lion in their logotype. It shows your company is trustworthy, secure, and something you can depend on. Examples of companies that have used trademarks containing a lion are ING Bank, Peugeot, Saab, and Löwenbräu.
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The History of the Lion Trademarks
The use of lions dates back to the Middle Ages when powerful monarchies used them on their flags, as their crests and insignia. This represented power, nobility, and leadership.
Ever since people haven’t changed much in their association, and these noble animals are, therefore, still associated with power. However, since there are not many crests left, companies have started using logos to represent themselves. They do this by using the same message as we did in the middle ages.
If your business is trustworthy and authoritative, you can convey that through the means of a king of the jungle trademark. The only thing that’s changed with time is the way these logos represent themselves. Back in the olden days, emblems and insignia were full of details, as extravagant as possible. Nowadays, trademarks are getting more and more minimalist. The fewer lines something has, the better as long as it conveys the same message. It’s refined and straightforward.
What qualities do you see when you think of a lion? Wouldn’t you like to show these messages to the world with your own company?
Getting a professionally made logo
While you can create a logo for yourself, it’s much easier and quicker to have it done by a professional. Working with one or multiple professionals allows you to keep an eye on the process, tell them precisely what you want, and to have the result be exactly as you wish. Don’t worry about the cost; most designers do not charge a lot for a professional logo, like Eztuto’s logo creation services.
Having someone else make the logo for you also makes it easier for you to focus on the marketing and growth of your company and products.
What’s the best company for using a lion’s logo?
All companies can choose to use a lion as their trademark. It’s all about how you portray it.
Luxury brands
Being the king of the jungle makes the lion ideal for luxury companies to show how powerful they are. The color palettes of red, yellow/golden, and black are often associated with royal and high-status people or brands. Adding in a lion banner will undoubtedly help you to attract luxurious people.
eSports and Gaming
Not only are lions royal, but they are also powerful, agile, and intelligent. Gamers are like that, too; they need the skills to show how well they can win a match. Football players need to be agile, and online gamers need to be quick and intelligent to create a functioning strategy. Lions are the perfect example of such strong qualities.
Family and kids
Unlike the strong and mighty lions you see in luxury brands and sports, lions in the children’s niche are fluffy, kind-hearted, and calm. The cartoonish style of the manes and paws makes it incredibly to smaller children and starting families. Think of how satisfied your little one will be when they’re wearing clothing with a “fierce” lion on it! Think of the lion king logo design! Powerful yet attractive to smaller children.
Security and finance
Security and finance companies want to show others that they’re trustworthy and protective of your valuables. Since most of them are formal companies, they tend to stick to a simplistic emblem, including one lion, clearly portrayed in the middle. Colors will stay simple, too, ranging from matte shades to bright ones.
Specific brands that use the lion symbol
Because of all the characteristics of a lion, it’s a trendy image to use in trademarks. It’s a leader (of the market) and wants respect and loyalty. It’s protective of those seeking refuge and show hope to the customers while being fierce towards their competitors. Pictures say more than words, and what’s easier to say “we are trustworthy, strong, loyal and want to protect you and your assets” than an image of a lion? Here are a few companies that use the lion as a symbol in their trademark.
ING-Bank
The ING-bank is a Dutch bank with a bright orange color, which is the Netherlands ‘ national color. The animal is a national symbol, as well. It’s a calm lion with long flowing manes and a long tail pointing upwards. This works to create a feeling of confidence and strength. Precisely what a bank needs.
To attract families to become the bank’s clients, they use a mascot of a happy, cartoonish lion to brighten their kids’ day.
Peugeot
The Coat of Arms from France-Comté inspired the blue-silver lion Peugeot uses nowadays. Which is where the family that founded Peugeot originates from. The lion started as a regular-looking lion and has slowly evolved towards a more minimalistic lion standing on two paws. His front legs are in the air, promoting balance. The eye of the lion is visible too, showing how this company strives for long-term vision into the future.
The color silver represents the body of the cars, accentuated with a tint of blue.
Premier League
Purple is a color associated with royalty. The trademark of premier league is a purple lion with big manes flowing backward. He has the crown on his head and looks into the distance. The logo is elegant and conveys confidence, just like a football company should do. The company doesn’t always use its name in the trademark. But when they do, the letters are simple and elegant, like lions.
MGM Grand
You have probably seen this lion before at the opening of a movie from Metro-Goldwyn-Mayer. Leo, the lion, was a real-life lion featured in the logo of this large company. Nowadays, they use a lion walking to the left, fully golden. The golden stands for riches and elegance while the lion walking to the left conveys a more personal message than he would be pointing to the right.
Lonsdale
This boxing gear manufacturer uses a lion to promote power and resilience, as boxers do. Because of that, the lion is active, full of passion, and, of course, aggressive. The L stretches underneath the trademark. This shows that the company’s articles are durable. The company also produces clothing with the logo proudly printed on the front. They use a black lion logo design. The black lion shows stability and power.
All of the brands above use a lion and specific colors to convey important messages. It shows potential customers what they stand for and what they have to offer. The logo calls for respect. It shows competitors that they will have quite a task if they try to overtake this existing company. The workers can be proud of the company they work for.
Why should you use a lion in your trademark?
Companies that use lions are their brand’s image are seen as trustworthy, resilient, powerful, calm, and majestic. Making use of a lion logo design, whether created by a professional or by yourself, will help you to show your intended message to the world. In combination with the right colors, people will know what you stand for and will act on that as well. If you own a law firm and you use a lion, people will choose you over a company using a snake. For lion logo inspiration, you can look up multiple existing brands. Then, look at their color scheme and the way the lion is portrayed. These examples will help you identify colors and positions and their meanings.
