Contrary to other logos, kids logo design has two jobs: they need to appeal to both parents and their children. A successful logo evokes a feeling of responsibility in the adults, while it speaks to children through their colorful, energetic, and unique design.
It doesn’t matter if you are a daycare, create blankets for babies, or if you organize craft events: a professional logo design is a must! That way, you can build a healthy relationship with both the adults and the kids of your customer base. You can’t just focus on the “fun” part of your logo design. You need to take all other aspects of a professional logo into considerations. Here are some of the things you should keep in mind:
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How to Make a Good Logo for Children?
To start working on your children’s logo, you need to understand what the industry is about. Babies and children will use or wear your merchandise/services. However, their parents are the ones that need to get convinced your products are the best for their kids. They want a company they can trust and come back to, their kids just want to play with something fun.
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Therefore, your logo should appeal to both age categories. It should use youthful and energetic tones without being condescending towards the kids. A kid’s logo requires thoughtfulness just as much as any other logo. Make colors, characters, and fun typefaces your priority.
Maybe your brand tells a story. Using a story means that you need to use a character as many cereal brands do. These characters are mascots, and they represent your brand. Mascots are friendly creatures that kids see daily. However, don’t forget that people of all ages enjoy watching a cute character.
Creating a logo means that it has to capture your entire brand within one single (and often small) image. It shows adults what your company has to offer and what traits you have. When you make toys to spark a kid’s imagination and creativity, you can emphasize that with specific color combinations, mythical animals, and many more unique characteristics. If you have a candy brand that sells sugar-free and healthy foods, you use images of fruits and soft, natural tones.
Lastly, you need to remember to use empathy. Try to recall yourself as a child. You loved one specific brand of candy and watched the same TV-shows over and over again. Now, think of yourself as your parent. You want what’s best for your kid.
When you create a thoughtful logo design, you will address both of the examples as mentioned above. That means that you will invite your product into the daily routine of a family while keeping the intentions of the parents in mind. Designing a children’s logo isn’t easy, so give it your full attention.
Ideas for a children logo design
Cute Character Logos
A character logo is excellent when you want to emphasize the childlike and endearing aspects of your brand. These logos often contain soft lines, smiling faces, and light and gentle colors. You can use (personified) animals to convey the message that your company cares about creativity and imagination. Adults often associate mascot logos with child-like products and services too. Since these logos focus on the character, they usually have a minimalistic looking layout, with little text and a clear typeface.
Nostalgic logo design
These types of logos often attract parents more than they attract kids. The aim of this is to bring back feelings of their childhood to increase the chances that they will buy your products.
Traditional designs, like hand-drawn illustrations, convey a message of timelessness. Trademarks like these often have lightly-colored backgrounds with either a painted or watercolor effect. They also often make use of white-space and emphasize familiar objects. The typeface consists of both sans serifs and serifs for a vintage feel to it.
Modern kids logo design ideas
A modern kid’s logo is minimalistic, using clean lines and vibrant colors. The design is uncrowded, which makes it appealing to parents. Trademarks like these are subtle rather than distinct. When you want to convey feelings of modernity, you should choose this type of logo. These brands are ideal for children’s clothing, toys, game companies, and furniture.
Bold and Dynamic trademarks
When you want to show that your business has a high spirit, and is bright and daring, your logo is your way to go. Logos like these evoke thoughts of sweet candy and energizing games.
Bold trademarks use vibrant colors and bold fonts to catch the attention of the children. It also invites them to join with enthusiasm. Your text alignment should be playful to increase the dynamic.
A bold logo suits your company if you cater to children’s activities like parties, interactive games, fun houses, and more. However, they also suit more serious establishments like dentists and doctors, since they boost the children’s confidence.
Serious, but fun logos
Sometimes, your product logo needs to convey a message of seriousness, whether this is because you produce educational toys, or when you offer classes for kids. However, you can still combine this with a little bit of fun as well.
When it comes to the text, use a bold typeface like sans serif to emphasize your company name, but make it asymmetrical to give it a bit of a dynamic aspect. You can also choose to stack various colors like lego blocks. Then, add an image to make it one whole, like a toy or an animal.
While this all sounds very simple, it’s a great way to nuance a serious logo. It’s also unique, which is profitable since you need to stand out in your niche.
The basis of logo design
If you’ve never made a logo design before, it can be an intimidating task. Logos, but especially children’s logos, are complex and require specialization. It’s entirely different from a plumber’s logo, for example. Before we take a look at the specific aspects of logo design, here are some of the basics you should know about:
Logo design is a specialization in the field of graphic design. It encompasses branding and marketing, composition, color theories, typefaces and fonts, artistic skills, and aesthetics.
Before you start designing your trademark, you need to find out what your brand identity is. A school logo, for instance, requires a different design than a logo for kids party organization.
So, what kind of brand do you want to be? Do you want to convey a message of tranquility or one of speed? Think of all the aspects you wish to incorporate in your logo; these will guide your choices.
You also need to keep your logo colors, shapes, and letters in mind. Colors and shapes evoke different emotions. Contrasting vibrant colors, for example, convey a message of confidence while logos with circles convey friendliness.
The same rules apply to fonts. You can choose to use the formal serif fonts, or go for a playful sans-serif, or a contrasting combination of the two. Every decision you make has an impact on your brand. Therefore, you should try to build your brand identity using strategic choices.
Ways to get a children’s logo
When you want a kid’s logo, you can choose from multiple options:
- Using a logo maker. You can make a logo yourself by using a logo maker, or an easy-to-follow software program.
- Hire an agency. While agencies can be costly, they will take your ideas and create them into a beautiful trademark.
- Hire a freelancer. A freelancer is cheaper, and you can find one using one of the many available platforms online, like Fiverr. There are freelancers of all quality levels, so make sure to read their reviews and look through their portfolio before hiring one.
- Host a contest. If you aren’t sure yet what kind of design you want, you can host a game. Both designers and non-designers will respond, and you only have to pay the one you choose as the winner.
Your trademark decides whether your brand makes it or breaks it. However, try to move away from using a logo maker unless you have no funds at all. Logo makers are quite primary and lack the characteristics that make your company stand out.
The other options depend on your preference. If you want a cheaper option, you can go for a freelancer or host a contest. However, if you have the funds, you can easily hire an agency to make sure your logo will have a lot of quality.
A contest opens up multiple options, of which you may have never thought yourself, and a freelancer will give you a more personal connection during the whole process.
Ready to design?
Now that you’ve read this guide, you are on your way towards creating the best kids logo design you can think of. Devote the necessary attention towards building a brand identity before you move over to your trademark. Work with a professional for a guaranteed good result. Good luck!
