An excellent insurance logo design is essential if you want to make it in the world of insurance companies. People look for the right insurance company by comparing factors, like credibility, product offerings, the stability of the company, and more. Other preferences are low rates, discounts, and your willingness to pay claims.
Therefore, it’s crucial that you make a clear point of showing your customers what you do and what you don’t do. Your insurance company logos will help to give you brand identity, and to communicate your values to your customers.
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Use Images to Show Your Uniqueness
Before adding a randomized image to your trademark design, you should know what your unique selling proposition is. Perhaps it’s the specialty of your company or some other element that makes you stand out from the rest in your niche. Some insurance providers focus on one specific niche, like dental insurance, car insurance, you name it. Then, they use an image that represents the niche they work in.
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Other businesses show their values rather than their niche in their logo design. For instance, you could show your customers that you value financial solidarity, trustworthiness, or affordability. For values like these, there are no specific matching images you can use. However, your trademark should make it clear what you’re all about and what your customers can expect from you.
Some commonly used symbols to represent values include:
- Shields: protection
- Umbrella’s: versatility
- Symbols of stability: eagles, trees, mountains, statues
- Rooftops: protection
- Flags: freedom
Be Different!
Before you start working on your trademark design, you would do well by checking other company logos for inspiration. That way, you can paint a better picture of how they designed their trademark and what their values are.
However, in the end, you want to create a logo that is unique to your company and values. You wouldn’t want a design that looks too similar to your competitors, would you?
When you duplicate or even replicate a design, potential customers may confuse you for your competitor and the other way around. Replicating the logo may also cause you to look untrustworthy, and, in the worst-case scenario, you’ll end up with a lawsuit.
To get a feel of what’s already out there in the world, feel free to browse through various logos. However, never create a design that looks too much like another business logo. Think of elements that go into a logo, like colors, images, fonts. Then, make a list of the features that you would like to use, and think of a way to use these elements to create a unique piece.
Use Colors and Color Psychology
Your trademark solidifies what your company is all about in the mind of your customers. It’s a form of advertising. Colors are one of the essential elements in any type of advertisement, just like they are for the logo. To create a well-functioning design, you should learn what all the different colors mean. That way, you can evoke emotions into the subconscious mind of your (potential) customers.
- White stands for cleanliness and purity. Many healthcare industries use this color, like dentists, physicians, and wellness-related shops.
- Black stands for authority and power. This color works well for companies promoting insurance to travelers and homeowners. Because of the authoritative color, the customers will feel like your company is in charge and dependable too.
- Red is the color of passion, love, and excitement. Use these emotions to your advantage by using them for homeowners’ insurances, travelers, and car insurance. These are things people are passionate about, so these colors will help them to feel at home with your business.
- Blue may be one of the best colors to use in the insurance industry since it stands for confidence, security, and trust. It doesn’t matter what kind of company you own; any type of company does well with blue.
- Orange is the perfect color to use for renewing and innovative companies, as it’s the color of creativity. Therefore, this color also does well with businesses that focus on art, like art dealers, musicians, theaters, and other creative industries.
- Yellow stands for warmth and happiness, which is ideal for insurance for renters, homeowners, and companies that focus on friendly agents to get to know their customers and their needs.
- Green stands for health and nature, which is ideal for health-insurance companies, companies that focus on life, and related policies to that.
- Purple is more of a royal color and works fine with companies that focus on selling higher-end products and insurances. Think of collectible car insurance, luxury goods, planes, yachts, or other elite policies.
- Brown is quite a neutral color, but it stands for stability, which is a feeling you want your company to evoke.
- Gray stands for utilitarianism. It’s an excellent choice for businesses that offer handy and useful policies and insurances, like a worker’s compensation, umbrella policies, and others.
Trustworthy and Powerful Typography
For an insurance agents logo design, you want to provide your customers with protection in case there is an emergency. This element is something you should represent in your trademark’s typography. Therefore, you need to pick a font that represents the values of a reliable and stable company. There are two fonts that best describe this sentiment: serif and sans serif. Serif stands for respect and tradition, while sans serif stands for purity and stability. When you combine these typefaces, your company will both radiate culture and confidence.
Work with a logo company
The best way to gain insurance agency logos is by hiring a professional designer, or to work with a design company, like Eztuto Studio.
Eztuto Studio will collect your wishes, the type of company you own, and the feelings/emotions you want to evoke. Then, they will get to work on your insurance broker design using professionally educated designers.
You’ll receive the results after about three days, after which you’ll have one free revision to make some small changes to the design. You’ll be guaranteed that your logo is exactly as you expected it to be, and all that for a small fee!
So, when you don’t have the time to create an insurance logo design for your business, don’t hesitate to hire a professional to do the work for you. It will pay off immediately!
