If you want to appeal to a large group of people and seem sturdy, a mascot logo design may be just the thing for you! You’ve probably already heard that a logo is the best way to become memorable in the world of branding. Therefore, your logo must create an immense connection with your audience. It needs to be relatable, unique, and, most importantly, it needs to convey your message. A logo mascot combines all good qualities into one single brand, and we’re going to tell you how you can use it.
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What is a Mascot Logo?
What a mascot logo is, is already in the name: a logo that contains a mascot or cartoonish character. It’s youthful and fun. The mascot functions as a spokesperson for your business and often gets represented on merchandise or products.
What your mascot is, depends on the type of products/services you sell and what your preference is. Some brands use animals or mythical creatures, while others stick to more realistic characters. KFC, for example, uses Colonel Sanders as their mascot while Kellogg’s Frosted Flakes uses Tony the Tiger as their representation of the brand. You can even use inanimate objects!
What kind of businesses use Mascot logos?
Overall, having a mascot logo suits almost every industry. However, the most important thing is the message behind it. The entertainment industry uses mascots the most as they are fun, spirited logos that help people smile more. We collected a few niches for you that often use mascot logos.
Gamers
Gaming mascot logos appear a lot more than you may think. These get used the most because they look intimidating, and you can hide your identity as well. Games like Fortnite contain many cartoon characters, which makes it easier to create a Fortnite mascot logo. The rule is: go big or go home. That’s why many players choose a ferocious logo to leave a big impression on others.
Sports teams
Both physical sports teams and Esports use mascots. How many Esports mascot logos have you seen, and how many football or soccer mascots?
They are uplifting and get your audience riled up in no time at all. These characters also offer the opportunity to sell much merchandise like t-shirts, caps, bags, and flags. Sometimes, a professional sports team will hire people to walk around the stadium in their mascot costume to get their fans on their feet.
Bands
Mascots are free for all, but you’ll usually see indie artists and heavy metal bands using them. Band logos prefer a great design and will often use dramatic fonts, lots of black, and other elements. Mascots form no exception. Heavy metal bands often use skulls and crossbones, while indie bands favor massively exaggerated features of their animal of choice.
Restaurants
Even though some heavy metal bands use them, mascots are the friendliest type of logo. That’s precisely why so many restaurants use them. Using a mascot logo will increase the chances of young families visiting you as they make your restaurant seem child-friendly. It also works the other way around; kids will see an animal they like and beg their parents to take them inside.
Types of Mascot Logo Design
The best thing about mascots is that you can use them for anything and do anything with them! You make the rules, so you decide what direction you’re going to take. However, there’s no harm in looking at a few popular choices for inspiration:
Animated letters
Monogram logos are very versatile, but if you want to stand out, you can create a mascot out of your logo letters. You could create a smile with a wink, horns, eyes. You name it! The combination of two logo styles is unique and will make your brand more memorable.
Animals
A classic mascot logo design is one with an animal. Most people, but especially kids, love interacting with a furry friend. These animals are cartoonish and reliable, giving the brand a family-friendly and youthful vibe A cartoonish lion logo would be a great example.
Mysterious figures
While some logos are straight to the point, others like to leave something to the imagination. Using a mysterious character as your mascot isn’t riskless. However, it pays off when you open up your logo to the interpretation of others rather than putting it into one specific box for associations.
True to the name
Like mentioned at the beginning of this text, your brand will be very successful if you have a memorable logo to add to it. When your company name is not as familiar yet, using a recognizable object, person, or ornament will increase the chances of people remembering your name. It adds a bit of flair and makes your logo recognizable and memorable.
Girl-next-door
Some trademarks go well with what you already know: people. Using either real-looking characters, a vector tracing or an illustrated version of them has about the same effects as having an influencer do the marketing for you. They’re relatable, approachable, and, of course, human!
What to Consider Before Choosing a Mascot
Audience
If you own a formal business firm, then a mascot logo may not work for you. You want a logo that connects to your customers and audience on an emotional level. Therefore, you need to make sure that it fits your intended audience. When it comes to mascots, children, fun crowds, and young families are your best bet.
Versatility
While mascot logos are fun to design, their high amount of details may make it hard to resize them where needed. However, you can pair your character with a wordmark to keep it simple. You can also keep it on the big marketing channels, but leave it off business cards and other small-print materials.
As a last option, you could use some geometric shapes without anything else to create a mascot to make it simplistic and easy to resize.
Marketing channels
How do you want to market your business? Where do you want to place advertisements for your company? Mascots often do well in visible places like TV-commercials, in-person events, billboards, and social media platforms. However, your mascot needs to match the platform it’s presented on. If your company focuses on presentations, sales pitches, and other formal events, you may not do well with a mascot wandering around.
Commitment
Mascots are there to be recognized and to become well-known figures. Therefore, it would be challenging to rebrand after you’ve put their face into the world. Once you have a character that represents your brand, you can’t just throw it away. Please make sure that when you set up your company and logo design, that you put much thought into it and that your values align with the mascot.
Now it’s up to you
There is plenty of creativity to use when designing a mascot logo, but you will have to put in a lot of time and energy into creating a logo. Keep the audience in mind as they will be the ones seeing your brand across all kinds of platforms. Creating a successful and memorable brand doesn’t have to be hard; you need to make sure that you are in the right industry for your type of logo!
If you want to design your logo by yourself, keep in mind that it will cost you much time to do so. However, you can also choose to have a professional graphic designer to create your logo for you. Eztuto Studio offers affordable rates and takes the time to get to know your wishes before working on the design. Whichever option you choose is up to you, as long as you pick the right one for your company.
