A well-made gamer logo design shows the world something powerful. In the world of gaming, images are everything. It’s a very competitive field with constant changes. Therefore, a designer needs to be able to create a great game developers logo for all types of gamers to make sure that they stand out from the rest. So, what makes a logo good? And how do you come up with such a trademark?
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Using symbolism in your designs
People often think that a logo isn’t as important as the content of a product/service. However, they couldn’t be more wrong. Trademarks can either make or break a business. It shows what the company stands for and what its personality is. Gamers from all over the world will see this design and understand its message. Game developers and games need to convey a powerful message to be seen.
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Think of the Xbox logo. Almost everyone recognizes its green X; it’s on their products and the games. Now, think of the Assassin’s Creed IV Black Flag logo. There is a reason that this design contains the colors black and red; they’re the ultimate pirate colors. Besides, there is a faint skull in the background, which is another addition to the pirate theme.
When you create a trademark, you need to keep in mind what you want your audience to think about when they see your image. Is it a racing game or a first-person shooter? What symbols did you use to give clues about the content? It needs to be evident and memorable. Otherwise, your customers may not be inclined to buy your game.
Color Psychology
While most of it happens unconsciously, color plays a significant role in evoking emotions. The reaction is different for every person. While you may associate green to be a cheerful color, someone else may think of it as a bad omen due to cultural differences or experiences. Color combinations are also essential for your company; they need to be aesthetically pleasing to your audience. While each color has negative and positive associations, it’s your job to find a combination that pleases the majority of your audience and potential customers.
Some logos use more than two colors at a time. Think of mascot logos or anime logos. Their design enables you to use multiple colors without having them clash. However, you still need to make sure that the color associations suit each other.
Below, you can find a few of the most common colors and their associations:
- Red stands for passion, warmth, energy, and blood. It’s a physical color that makes people want to get moving.
- Blue stands for trust, authority, calm, and logic. It’s an intellectual color that makes people want to think and reflect.
- Yellow stands for youthfulness, joy, and energy. It’s a very emotional color that refreshes people. Think about how happy people are to see the sun. The color yellow evokes similar emotions.
- Green is a natural color. It stands for balance and openness.
- Purple is a royal color. It stands for luxury and riches. However, it also stands for spirituality and mysticism.
- Orange stands for comfort, security, and warmth. This color calms people and makes them feel safe.
- Pink stands for love and affection. It evokes a sense of blissfulness and admiration in people.
- Gray is a neutral color and can be combined with almost any other color.
- Black stands for power, sophistication, and class. It conveys a sense of authority.
- White stands for cleanliness and purity. It gives you the feeling of a fresh start.
- Brown is a serious color. It makes companies seem reliable and vintage.
The Psychology Behind Typefaces
Not only do colors evoke emotions, but typefaces and fonts also do too. The Asus Republic of Gamers design uses white lettering in a concise font. It’s made explicitly for serious gamers and professionals, and it shows. The model does not use any loops, flowers, or other extra details. Video games also often use distinctive fonts. That way, you recognize them in an instant when they appear on the news or in an ad.
Whether you’re looking for a gaming trademark or a gaming team logo, you need to determine your target audience. Do you want to appeal to kids or adults? Make sure that your design is memorable, easy to read, and recognizable by this audience. A violent game may use aggressive and bold lettering, while a princess dress up game will use fancy and cursive fonts. The font shows what kind of adventure your audience will experience.
Terminology for your brand
Almost all brands have specific language that correlates to their products/services. Sometimes, these terms are acronyms: a shortened word made up of the first letters of every word in a phrase. Let’s take a look at The Age of Empires II. Their acronym would be AOE2. Fallout 4’s acronym is FO4.
Assets are elements that each contain a specific strategic value, like slogans, sounds, and symbols. A brand gap is a difference between the reality of a product or service and the strategy. Image refers to both the associations your audience has with your company and the picture you use in your design. There are plenty of more terms within branding, so don’t hesitate to ask for clarification!
Logo Design Tips
Before starting your gaming logo design, you need to research it first. Take a look at the strategy and models of other companies in the same niche. Write down the elements that make them so successful, and give it a personal twist. You don’t want your customers to confuse you for your competitor.
Next, think about the primary gender of your audience. While you can stick to gender-neutral logo design, some games or services will do better when you gear them towards a male or female audience only.
Engage with your design, try out different techniques, and add or remove details. Then, when you’ve found the perfect trademark, keep it consistent. You don’t want to make any more changes. Therefore, it’s essential that you sketch it out and try it on different surfaces and media. Just seeing your trademark from different perspectives will give you a better image of whether or not you like it.
Create a design that represents your target audience. An app uses different graphics and styles than a PS4 game. So, a mobile gamer may not enjoy a console-style as much.
Eztuto Studio
Now that you have an idea and some sketches, it’s time to either create your design or to hire a professional designer from Eztuto Studio. Eztuto provides you with an initial concept, a very motivated designer, and a minimum of two revisions!
You’ll have the opportunity to communicate your wishes, your brand identity, and your focus group. Then, they’ll get to work on the design. You get the results within 2-4 business days, and all that for a small fee!
While designing your gamer logo design may be a challenge, it can also break your company if you don’t know how and when to use the right techniques. Therefore, it’s cheaper in the long term to hire a professional that can inform you and help you to create a successful and influential design.
