Every business owner, no matter what company you own, needs to create and publish a quality business logo design to present their brand. When you’re building a brand, graphic design can play an essential role. It is the most crucial element of your companies’ design. They are much more than their symbols, colors, or typefaces. They represent your brand’s personality and give your customers an association.
You know how complicated trademark design can be once you’ve tried it yourself. There are so many things to keep in mind, and you need to create an appealing and memorable trademark that shows the intent of your business. A logo has to stand for your business’s purpose, name, and brand while communicating with your audience. A logo is but a tiny image, so it may be hard to achieve all this.
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Designing a Business Logo
Your logo design is an excellent part of your company’s identity. This identity is what can make or break your popularity and recognition. You can use all kinds of methods to create a trademark, including different fonts, colors, purposes, and goals.
With an essential decision like this, you need to remember that a trademark is a critical element to your company’s success.
The following tips will help you to create the perfect logo for your company
01. Keep the Three Logo Design Factors in Mind
When looking for business logo ideas, here are a few things to keep in mind:
· Unique Concept
There will be plenty of competition. Therefore, your image needs to be easy to recognize. By creating a unique design that only associates with your business, you will stand out more quickly.
· Visual Representation
When people see your trademark, they need to connect it to your brand instantly. When your logo has nothing to do with your company or services that you offer, then the purpose of it is lost.
· Memorability
One of the most helpful tips for logo design is to make it memorable. When people can instantly recognize your trademark, then they will also remember your company. Look at Apple, it has one of the most recognizable designs in the world, and more people will know it by their image rather than name. Therefore, you should only pick your logo design once you are 100% certain you understand what your brand is all about. There are many graphic design styles to choose from; here are some examples:
a. Classic
A classic style is something that doesn’t date. It will stay relevant for an extended period and helps people to find some peace of mind. The designs are usually simple and don’t involve a complicated color palette or graphics.
b. Vintage / Retro
Vintage has been getting popular lately, now is your chance to use it! If your brand wants to evoke a feeling of nostalgia or to remind people of the past, you should pick a vintage or retro design. Usually, these kinds of designs use beige and brown as their main colors.
c. Minimalist / Modern
Nowadays, many brands use a minimalistic style to show the modernity of their business. A minimalistic design shows simplicity with a lot of whitespace and little to no details.
d. Handcrafted / Handmade
If your company focuses on handmade products, like a woodworking shop or knitting store, you can opt for a vintage, handcrafted design. It will send the message across, and you can use it in both minimalistic and fun ways.
e. Fun
When your business targets a younger audience, you might do well with a fun and youthful image. The style is often charming, colorful and gives off friendly vibes. Most of the time, the graphics used in the logo are either a mascot or a friendly-looking animal.
02. Colors
The color of your trademark is one of the first things people will notice about your brand. Because of this, you need to find the colors that suit your company best. You also need to pique the interest of your audience and make it stick with them. The most potent companies use a dominant color or color/shade combination. It’s simple: studies have shown that people react differently to different colors.
Red stands for lust, love, excitement, and youthfulness.
Orange is friendly, cheerful, and represents confidence.
Yellow promotes optimism, warmth, and clarity.
Green is natural, promotes growth, and stands for health and peace.
Blue stands for trustworthiness, strength, and confidence.
Purple promotes imagination, royalty, wisdom, and creativity.
Black radiates calm, balance, and is a dominant color.
Still, each color’s meanings change when you pick a different shading. The combination of colors you choose can also influence the way people see your logo. For example, men often prefer brighter shades, while women stick to softer palettes. Combine the colors according to the target audience.
A new finding shows that women prefer shades in colors, while men stick to tints. Shades are colors mixed with white, and tints form a mix with black.
If your audience consists of more than one gender, you can always choose to use a combination of colors as long as you make sure that they have similar hues.
If you lack the knowledge to combine the right colors, feel free to take a look at the logo of a competitor or trademarks on the internet.
03. Expert Help
Most people think that hiring a professional to design your brand for yourself costs too much. While this may have been a big problem in the past, it isn’t nowadays. There are plenty of freelancers who offer you their expertise for a small fee. If you want a quality guarantee, you can also order a design through different companies. Eztuto Studio is one of these companies. They are known for their high-quality designs, versatility, and low fees.
Hiring a professional may be the safest step, especially if you lack the skills to design a logo yourself. They can point you, after understanding your needs, in the right direction of logo design to help you create a suitable design for your business. It is, after all, something that will stay with you for years. Therefore, you must not procrastinate on it.
04. Typography
The typography of your trademark is an essential part of the business logo design. Not only does it communicate your company’s personality, but it also delivers its name. Here is what you should know about the usage of fonts:
- There are three main fonts. The rest are varieties.
- The most classic fonts are the Serif fonts, like Times New Roman and Baskerville.
- Sans Serif fonts are popular with modern businesses and lifestyle blogs. They are easy to read and timeless.
- Script fonts are suitable for different intentions. You can use them to show elegance, creativity, but also casual effects. They may be a bit harder to read, however, so be careful when picking a variety.
05. Logo Type
Like you may know, logo creation involves different kinds of typographies, colors, and designs. However, there are seven established types of trademarks you can also choose. Here are the options:
Wordmark Logo
A wordmark is the full name of the company. The design is based on the typography and color since there is nothing else but the business name.
Monogram
Also known as the lettermark, this type contains the initials of your business. It pairs well with minimalistic business logo design and shares your message in a short, but precise manner.
Abstract Mark
An abstract mark is a geometric shape that seems to have no connection to your brand. However, you should still make sure that this symbol suits the style of your business when choosing one.
Pictorial
A pictorial is a symbol with an image that represents your brand, like a baseball bat for a baseball company. It should be easy to recognize and unique.
A pictorial goes well with a wordmark, but this isn’t necessary. Think back to Apple; they barely need to add their name to be recognized.
Mascots
You can also use a mascot to promote your company. However, this mainly depends on the type of company you own. If you’re family-oriented, you can use a cheerful mascot, as many cereal brands do.
Emblem
An emblem is a combination of words and pictures. They represent sports teams, crests, and badges for luxurious companies.
Combination
A combination mark is as it says: a combination of a word mark and a symbol. This type of logo also often places the company name in a graphic element or close by.
Conclusion
A business logo design is one of the leading players in brand recognition. They represent the business, its personality, purpose, and they need to be easily recognizable. Therefore, they can be tough to design.
Hopefully, the information above will help you to understand why having a logo is essential for your company, and how you can pick the right one. Remember that you can design your trademark yourself, or you can hire a graphic designer to do it for you. It may take time, but it will be worth it.
