Business promotions have changed over the years, that’s why it’s essential to check the graphic design trends 2020 to make sure your company is kept up-to-date. While the pre-internet business promotions had a whole different approach, the current trends often change too, which makes it for each business owner a challenge to keep up.
Looking at the current situation, the visual content you own either makes or breaks your business. Recent studies show that any ad, visual, or text can hook your audience within a second. Of course, a visual layout and presentation will have a longer-lasting impact than a regular text message.
Text is a crucial method to promote your content. However, recent trends seem to focus on visual content rather than text. To help you on your way, we’re going to take a look at the top graphic design trends in 2020 to make sure you promote your business the proper way.
Table of Contents
Highest-ranking Graphic Design Elements to Brand your Business
01. Your Company Logo – Conveying your brand’s message
The logo, as you probably know already, is the face of the company. Not only is it the first thing your visitors see, but it also plays a vital role in setting the tone of your business branding. When you think of Nike, do you immediately visualize the dash with the slogan “Just do it”? That’s the right kind of branding. What do you think of in the first second when you see an apple with a bite out of it? Everyone knows! That’s the kind of impact you want your logo design to have, so make sure you have a well-made design.
02. Business Card Design
A business card doesn’t add much value to your company unless it’s highly remarkable. Other than your company name, your name, contact details, and address, it doesn’t carry anything important. You could, however, add an interesting quote on the back of the card.
Ask yourself: is this enough to convince someone to use my services? Does your business card show a positive image of your company? A business card needs to look impressive to function. Just a straightforward look should make a person remember your name in case they ever need to use your services.
A definite addition to having a well-designed business card is that when your customers talk to their friends, they may refer your services to them. The traffic you create isn’t because of the quality of your services, but because of the impression, your business card left. It’s part of the branding trends 2020.
03. Custom Design For Ads
When you plan on using ads to generate more traffic on your website, you need to make sure your designs are perfect to use in ads. Platforms like Facebook, Google, and Instagram offer business ads but often provide little space for your creation.
Whatever images or graphics you choose to use, they need to conform to the given space. Keep in mind that your ad has to stay readable and visible to your audience. You can do this by experimenting with different fonts and styles for your logo and company name. Make them stand out.
In case you’re not working together with a graphic designer yet, try ordering a logo design from Eztuto Studio. They will use your ideas to create the perfect logo for a small fee. Otherwise, you can also create a contest in which designers will show you their talent.
04. Image Quality On Social Media
Social media, which those days is formed by hundreds of different websites, is the best platform to advertise your business. There is a huge opportunity to convert visits into sales, so your campaigns will have an immense impact on your business. That’s why it’s essential to use smart content and to pick the right images, banners, and other visuals to share on your social media pages.
Remember that most social media users do not intend to visit your page when scrolling through their feed. They will see your post as it scrolls down their screen.
To make sure they click the link you provide, you need to have an image that’s attractive enough to grab the user’s attention. This image will prevent the user from scrolling further. Keep in mind that your post will have less than a second to impress, so you need to be creative and unique.
05. Mobile-Friendly Graphic Design
Do you know how most users will visit your website? Most of the internet users will access your website and social media pages through their mobile phones. So, when developing the design of your webpages, remember that it needs to be accessible on mobile devices that run on Android and iOS.
This means that all the graphics need to be mobile-friendly, including your logo, banner, and landing pages.
Every single image needs to suit both the mobile and the desktop version of your website. Therefore, it’s helpful to make use of professional graphic design services as they will have the right knowledge and experience to provide you with the highest quality website.
06. Landing Page Design
It’s incredible to see your graphics working and bringing people to your landing page. However, to keep these people, you will have an impressive landing page, or your bounce rates will increase.
Even when your landing page may have something a visitor is looking for, it may not be impressive enough to keep them hanging around. If there’s a gap between what the ad promises and what your website looks like, they may leave, which leaves you with no conversion. Make sure the landing page design will impress your visitors and invite them to stay longer and explore your website.
07. E-mail Design for E-mail Marketing
One of the most used in the last years and effective ways to promote your business is through e-mail marketing. E-mail marketing will be at the top when it comes to creating a brand identity in 2020. With the recent developments in Machine Learning and Artificial Intelligence, it will be even easier to find data from potential users. Finding data through big data analysis will automatically find recipients with interests similar to what you have to offer. All you have to do to promote your business now is to create an exciting and attractive title!
Now you’ve done that; it’s time to focus on the next step. The intent of your e-mail. Most often, the design of your mail will determine the conversion factor. Make sure to get your e-mails created by experts. They know what does and what doesn’t work for your business. Even something as small as a call to action placement matters. Create a unique design, and your conversion rate will increase.
08. Design According to Your Target Audience
Another vital factor that can help you and you have to keep in mind is your target audience. Your design needs to appeal to the people you want to turn into customers; the rest doesn’t matter as much. Find a specific age group, cultural and financial backdrop, and design your content by keeping them in mind.
09. Business-Wise Custom Design
Your business logo design and website banners need to conform to the style of your business. Graphic designs for restaurants will be different from those for lawyers. Depending on the type of business you run, marketing and promotion will also require changes in design. They may even change soon while your business sector remains unchanged. Keep that in mind.
What’s your choice?
Graphic design will play an essential role in the new promotional trends of businesses. Your company should start creating your strategies right now, rather than waiting for the new year to begin.
If you’re already content with the looks and strategies of your business, look at it from another perspective. Perhaps some things can be improved?
Eztuto Studio is perfect for you as you can choose from multiple options to improve your company’s design. You can, of course, design your graphics, but it’s easier to hire a professional to do it for you. Check out the options and prices or shoot us a message if you’re looking for something more specific.
Now that you’re up-to-date on the newest graphic design trends 2020 for business promotion, you can get started! Have fun, and good luck!
