Getting attention from potential customers is very important for the company growth, and between the many other ways to do it is the use of an animal in your logo. Today, we’ll focus on the usage of a bird logo design.
There are plenty of companies and businesses that have added a bird’s logo to their brands. However, this is certainly not a reason to quit looking for one yourself.
Creating a bird icon logo helps to create a brand identity that allows customers to recognize you and your brand with ease. Using a bird in your logo is an excellent option since there are so many species and variations to incorporate. Using the right designer, you’ll get a fantastic logo. Think of Twitter, they’ve created a simple, yet incredibly recognizable logo with just a cartoonish silhouette of a bird.
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The message behind a bird logo
Birds stand for communication, like postal pigeons. They also stand for freedom, flying, and peace (like in the Bible). Because of that, many companies that offer communicative, postal, or similar services use a bird in their trademark. It’s a reliable connection to make and very versatile.
The type of bird used in a brand also has effects on the kind of associations the customers have. It also affects the type of customers this brand attracts. Penguins and ducks are often associated with children’s articles like clothing, toys, and books. On the other hand, a peacock will stand for luxury and luxury goods. Before creating a logo, find out what exactly it is that you want to represent, or you may lose a lot of potential customers.
Pick the right colors
The fun thing about the usage of birds in your logo is the potential they have. It doesn’t matter what will be the shape, size, or the final color you use; there is an option for every brand. You can keep the animal realistic or make it into a cartoon. Using specific color combinations, you create a more personal sphere in which your customers will easily recognize your trademark between the plethora of others.
A golden and purple duck with a monocle or bowtie will look very interesting. It catches the attention of your prospective clients, which makes it an ideal trademark for your business.
The symbolism of a bird
While trademarks and brands are entirely new, the usage of birds in symbolism isn’t. Over the years and throughout the whole world, they have accumulated different meanings and images. In Asia, for example, birds are associated with immortality, and in Eastern India, there is a myth featuring a bird that portrays the souls of the deceased people.
In Christianity, these feathered creatures are often considered to be the embodiment of the Holy Spirit. They symbolize peace, safety, and prosperity. Just look at the story of Noah and the Ark; a dove returns an olive branch, symbolizing peace.
Birds are also used to symbolize human emotions, urges, and intentions. Often those are positive. A rooster stands for tradition and nature, while a dove represents love and divinity. A partridge or cockerel stands for a gentleman trying to win over their love.
Vultures, on the other hand, stand for masculinity, and a group of crows is a sign of death and bad omens. Tiny birds like the Mexican parrot and the hummingbird stand for closeness and affection between two lovers or dear friends.
Of course, the symbolism of a feathered animal depends entirely on the location you find yourself in. While a hen in the UK stands for beauty, it will be a symbol for maternity and wisdom amid Africa.
Wings, feathers, and beaks are often associated with the lifespan of a human being, including their soul. It visualizes the life journey of a person from the moment of contraception until their departure to the afterworld. Due to this, it’s often associated with creation, like the Egyptian god Atum.
For the Vikings, on the other hand, a bird is a symbol of victory. Especially ravens were well-liked with the Norse gods Thor and Odin. These beautiful animals, so well known and present in history, are well known for their wisdom and are also associated with transformation. The transformation aspect traveled with the Vikings to North America, where the Raven slowly evolved into an animal that stands for shape-shifting and trickery.
Birds and their associations
- Cranes stand for health, wisdom, good luck, and happiness. You’ll see this symbol mainly in Japan, where the Crane is considered to be one of the holy creatures (like the dragon and tortoise)
- Eagles stand for courage, power, and resurrection. They also symbolize rebirth. The bald eagle is especially popular in the United States, where people use its image to depict freedom.
- Owls are twofold. On the one hand, they stand for virtue, wisdom, and experience. In cartoons, an owl is often the eldest and wisest of the animals present. However, an owl also stands for darkness and death due to its strange looks.
- Doves are related to peace, purity, and gentleness. They are also often associated with the Holy Spirit. Therefore, during some Christian weddings, white doves will be released at the end of the ceremony.
- Peacocks stand for growth, longevity, spring, love, and birth. However, other associations are royalty, luxury, riches, and prosperity. In China, peacocks are sacred while they are considered to be the national bird in India.
- Ducks stand for protection and create an emotional comfort for their audience. Therefore, the use of ducks in children’s cartoons is widespread
- Swans stand for loyalty since they mate with only one partner. They also stand for friendship, family, and protection.
- The swallow stands for good weather, summer, flight, happiness, and freedom. People often say that when a swallow is visible high up in the sky, there will be good weather. When the swallows fly low, there will be rain.
What you need to know before designing a bird logo
Since there are so many associations that come with each feathered creature, it’s essential to think about the message you want your company to convey. You don’t have to make use of the existing meanings, as you can create your own with the right depiction and colors.
Every company will have different ways to convey their message. It doesn’t matter if multiple logos already depict this type of bird. If you can use the same bird to create a personal note, there is nothing to worry about. If it suits your personality and business, you will succeed.
In almost all cases, birds stand for positive characteristics. Whether you want to show beauty, prosperity, wisdom, or luck, your message will stick with your audience. It will guide them towards a bright-looking future.
To conclude
It doesn’t matter which kind of brand you have; using a bird in your trademark is always a possibility. Brands with birds are all around us. Ranging from depictions of wise owls, like Duolingo. Pigeons for postal services and peacocks for the NBC, birds are suitable to promote any company.
Sports teams also often use birds of prey like eagles and falcons. These birds stand for power, strength, and speed. Many other feathered animals stand for flying and freedom. It all depends on your intentions you put into your bird logo design, so go for it!
