When designed in the right way, your aviation logo design can become incredibly popular. The aviation industry has a vast number of specializations you should keep in mind when designing your logo. It’s something that sticks to your brand for a long while. Or even better: it may hold for the rest of your companies future! Before you start, it may be helpful to check out the logos from your competition for inspiration.
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Types of Images
The first thing many people imagine when they hear the word ‘aviation’ is a plane. While this is a trendy image to use for your logo, consider whether or not it suits your business personality. So, when you specialize in a specific type of airline technology, you may benefit from using that in your design. On the same note, if you only focus on a particular plane brand, you should highlight this in your trademark. That way, you remind your customers who you are and what you do.
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The same thing applies to other characteristics of your business. For instance, Hawaiian Airlines added native flowers and a silhouette of a woman in their logo, since they specialize in flights to Hawaii. The colors they use represent the lush environment of the island. Air Canada, on the other hand, uses the maple leaf to represent the county. The latter design is simple but very effective and memorable.
Ask yourself what you want your customers to take from your logo. Do you want them to dream of an exotic destination, or do you want them to associate you with a specific type of plane? Read on to find creative ways to enhance your logo.
Typography
Typography is all about the readability of your aircraft logo design. However, fonts have another element as well. They send a subliminal message to the minds of your audience. When you create an aviation trademark, you want to focus on something that evokes a feeling of safety, strength, and stability. Using a sleek sans serif font makes your logo look modern. This font is especially helpful for companies that focus on innovation and technology.
Serif fonts stand for tradition and respect. When you want your audience to see you as a trustworthy and long-standing brand, this typography is just the thing for you!
As an airline/aircraft company, you may want to avoid cheerful and young typefaces. You can let your colors and images do the work of evoking happy emotions, and you want your customers to look at your font and see your company as safe and trustworthy.
Colors for great aviation logo design
Like fonts, colors contain a message too. Each hue has a specific meaning attached to it. Most airline companies use red and blue as their primary colors, like Delta, United Airlines, and American Airlines. That is, of course, not a coincidence.
Red and blue often get associated with courage, authority, strength, and passion. Blue is a nice contrast to red, as it’s stable and calming. Your audience will see blue and think of efficiency, intelligence, and trust. These are all characteristics you want airline professionals to have.
Even though red and blue are trendy, you may want to consider using a few other colors too. Here is a short overview of some colors and their associations:
- Green: peace, balance, restoration
- Purple: royalty, luxury, riches
- Orange: joy, comfort, security
- Black: sophistication, stability
- White: clean, pure, safety
- Brown: warm, stable, traditional
However, it would be best if you watched out for yellow as it gets associated with fear. Brown is okay, but not too much, as it may look unsophisticated or rustic.
Your Phrasing
Of course, not all airline logo designs contain a slogan, but if you do have one, please consider the phrasing. You should always put professionalism and safety first, and if you manage to do this while adding a dash of humor, you will have no trouble distinguishing yourself from the others.
Kulula uses entertaining and funny phrases on their plane design with sentences like ‘This Way Up,’ paired with pointing arrows. Still, they use a reasonably simple typeface combined with a green/white color scheme. However, in combination with their humor, this company has no troubles distinguishing themselves from their competitors. They know their brand, and they know their audience. So, if you happen to have a good sense of humor, you won’t miss out on customers by keeping your design simple. The other elements of your business will market yourself to your audience.
Things to consider for
Designing aerospace company logos isn’t as easy as you may think. While the most important thing is to keep your customers feeling secure and safe, you may want to show some innovation too. There is a fine line between a logo of an aluminum tube hurtling through the air and professional aviation logo ideas. However, there are plenty of successful aviation logos around, so it’s not impossible.
One thing to keep in mind is that your logo will appear in all kinds of spaces. Your finished product should look just as good on a business card as it does on the tail of your plane. To add to that, your logo should also be recognizable in black and white, as some prints may not be able to be published in color. Try it out and see what works best on which mediums.
Then, there’s your competition. You don’t want your audience to confuse you with another airline since your logos are very similar. So, try to distinguish yourself and be unique; the hurried travelers will thank you.
All in all, the best logo is an eye-catching, memorable, and distinct image. You can choose to make your aviation logo design, or you can hire the professional graphic designers through Eztuto Studio. They take their time to create the perfect trademark for you that fits your personality and the industry you’re in.
