Plenty of businesses use an animal logo design as the face of their company, so it’s not unusual. Your trademark is the first thing people see, and the foremost thing they will remember when they think of your brand. Crafting the ideal logo takes much time till you get the perfect look.
Pet companies or businesses that work with animals use an animal logo to show precisely what it is they do. A well-designed trademark shows you instantly what the company is all about. However, besides an animal icon, there are more things to take into consideration when designing.
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Keep it simple
A good logo does not contain any unnecessary details. It should be easy to recognize by customers around the whole world, both online and in print. An excellent way to help you figure out whether or not your design is simple: ask yourself if a customer would be able to describe your logo design to their family or a friend. If they can, your logo is great!
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Take a look at Apple. Their popular design is an apple with a bite out of it. Of course, not all logos are as direct and straightforward as Apple, but their concept is an excellent guideline to follow. Create a design that’s easy to describe and memorable.
Make it memorable
Things come and go, and people see thousands of things in their daily lives. Therefore, your logo needs to be able to leave an impression within just a few milliseconds. When your trademark contains too many elements, it will be too crowded, making the customer forget what your design looked like. The best animal-focused designs give you an instant image to mind that conveys a message, like a bird logo design for Twitter. Create something that your audience can distinguish and recognize, even when it’s hours later. Please make it so that you can use it on both business cards and billboards.
Scaling
Speaking of billboards, your logo doesn’t just appear on your business website. It needs to look good everywhere, like stationery, online ads, printed ads, flyers, and merchandise. Think of the lion logo design for the Premier League. It’s everywhere, from the T-shirts to the stadium.
When you’re looking to create a design, make sure that it looks good when it’s enlarged, but also when it’s shrunk. It also needs to look good online and on paper.
Make it adaptable
Colors tell us everything about a company, as they subconsciously evoke emotions in your audience. Your design needs to look good, and it needs to contain matching colors that convey the message you want to spread. However, you also need to make sure that your trademark looks good in black and white, too, as not all mediums can print your design in color. So, make sure that it’s still recognizable.
Here are some examples of colors and what they stand for:
- White stands for purity and cleanliness, which is ideal for vets and pet hospitals
- Black conveys a message of power and authority, and it shows that the animals are in good hands
- Gray is elegant and carries authority too.
- Purple stands for riches and luxury, which is ideal for promoting animal items, like luxury toys, food, clothes, and more.
- Red stands for passion and action. This color is ideal for pet walkers, and companies that provide food for active animals
- Blue is a confident color, and it conveys a message of trust. Most pet-oriented businesses, including vets and hospitals, do well with a color like this.
- Orange stands for creativity. Innovative companies often use this color to show that they provide you with new experiences
- Yellow is a happy color; it shows the pet owners that their pet will enjoy this product or service
- Green is close to nature; it stands for balance too. When you want your pets to calm down, a color like this is ideal
- Pink is youthful and feminine. Therefore, it often does well with groomers or businesses that sell young animals and matching items
- Brown stands for wisdom and age, and it works well with care businesses and companies that provide care for older animals
Your business, your logo
Besides color, your trademark needs to stand out from the rest of your niche. Elements like typography, shapes, icons help to make your business unique. Choose items that show your brand identity. Is your pet food the healthiest? Then use a font or image that conveys that message. Are you the most affordable groomer in your region? Let your customers know! You can put it all in your pet logo design, as long as it stays memorable.
How Eztuto Studio can help you
When you are a pet or animal business, we understand that logo design may not be your area of expertise. While it’s a great experience to design your trademark, we can help you achieve a professional animal logo design without any hassle.
After an initial conversation or email, we will create a trademark based on your niche, your brand personality, and your other wishes. Then, after about three days, you will receive a logo designed by the right professional graphic designer. It saves you time and allows you to succeed with your business!
