To promote your brand and to increase awareness of your company, more and more businesses have started using animated logo design. In today’s world, everything is about branding. It’s simple: if you don’t have a campaign or strategy, you simply won’t survive as a business.
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Why companies use animated logos
To generate more visibility, companies started using bold images rather than the standard one-dimensional ones. Being able to express your craftsmanship through the means of a logo enables you to face your competition and to stand out with your brand. It’s vital for a business. With the rise of all kinds of companies, you need to be innovative and renewing to stay visible.
Making an animated logo requires talented work. It’s been coined the “brand ambassador for a company” by many. Well-designed trademarks grab people’s attention and help the company to create a bond with their potential customers by keeping them intrigued. Eventually, these images can even make powerful connections to investors and more prominent companies. All because of high-quality animation.
Even with a small movement or a simple animation, your logo will have the ability to express the intentions of your brand, which would otherwise not be possible with any regular image.
Logo animations aren’t there for fun; they have an essential job to do, which is to market and advertise your company. When people look for services from your industry, your trademark will probably be the first thing they come across. In order to show the best version of themselves, companies need to switch from the “regular” trademarks towards animated logos.
As a company, you can choose between designing your animated logo with the use of logo reveal templates, logo design software, or you could use logo animation services offered by professional designers. Whichever you choose doesn’t matter, as long as your final product is professional and attractive to your audience.
Creating the perfect logo
Anyone can move an image to animate it. What’s important, however, is to pick something 100% connected to your company. This will leave a great impression on your audience. You have to connect the image to your business.
In order to stand out from all the other designs, here are some helpful tips to get started on creating an exciting trademark design:
Grab the attention
As there are many different brands using tricks to promote their company, you will need to find something that makes you stick out from the crowd. Many owners choose to catch the eye of potential customers by using short videos on their website, increasing their SEO recognition in the meantime. However, animated designs are still new and even a bit unusual for most companies, making you a pioneer in your field to use them and attract customers in the process. It’s unique.
Increase your visibility
To promote your brand, having a trademark is very important. Still, according to a study, having an animated logo rather than a still image makes your brand more visible to customers since its design makes it easier to remember in the future. The best thing about having an animated brand image is that it can be used on almost all platforms. If you create videos, you can start by showing your trademark; you can add it as a gif to your blog posts or have it pop-up in an email subscription list.
Tell your story
Videos are useful to bring across a message. However, everyone uses videos nowadays, and animated emblems are just as beneficial to tell your story. It’s even more comfortable than you believe since the use of words it’s not a must; just play with the emotions of your audience and raise their interest and involvement with you and your products. In contrary to still images, an animated trademark can convey more information about your company to the designated viewer. This will help you to show what you offer and will help the customer to retain the information easier.
Stay up-to-date with the latest advancements
With the advancement of the internet, customers everywhere can stay updated on your products, your profits, and what’s trending. If you want to keep up-to-date, it’s important to keep advancing your companies technological applications. Since apps have gotten popular, almost all companies have an app to provide easy access to their customers. The same works for the animated logo design. If everyone around you has animations rather than still images, why would you stay traditional and lose potential customers?
Using this method, your engagement with your clients will be able to travel across all kinds of platforms and attract new clients as well.
Play on the emotions of your customers
Humans are empathic, meaning that we can feel with the emotions of others, even inanimate objects! Use this to your advantage and create a design that invokes positive emotions to associate with your brand. Even just a visually pleasing color palette or image can already invoke excitement in your audience. Do make sure to keep the associations positive, since they will be more likely to pop-up in the minds of your potential customers whenever they feel happy. Negative emotions won’t do your company any good.
Animation techniques
There are different techniques to animate a design, and all methods have different results. Choose an animation type that suits your company and your intentions to achieve the best results. If you choose to do the animation yourself, here are some techniques to help you get started.
- Start in Adobe Illustrator and, after finishing designing, export it into Adobe After Effects. This will allow you to work with vector shapes and will make it easier to animate your design
- Use transition effects in After Effects to make your animation move smoothly
- Use the motion blur technique to achieve similar results
There is a multitude of animation techniques you can insert in your animation design. Pick the one that suits you best. Here are some examples of animation techniques.
Rotating
There are plenty of ways online to create an animation. Some are paid, others are free. It’s all about what you prefer. Many designers have noticed that rotating animations are more likely to attract the attention of people. So, to keep up with demand, try out how your emblem would look in a rotating animation. Using After Effects, you can even add in more effects than just the rotation to personify your design. It will make it look better, attract more attention, and easier for people to recognize your brand too.
Hide and Reveal
To take a more mysterious approach is to have a ‘hide and reveal logo’. This type of logo catches the attention of your audience because of a sudden reveal, making them wonder what’s behind the trademark: your product/company. A lot of the prominent corporations have used this type of animation technique to create immense customer bases. The trick with this animation is to have the transition to move smoothly; this provides you with the best results.
Transformation
This is harder to achieve, but all the more exciting design. Transformation in logos usually happens when two or more objects are merged to form one. The trick is, all these objects need to connect to your company in some way. If you represent a writers’ guild, a fountain pen and an empty book would be ideal for merging into an image of a completed book.
A famous example is the Google Play Store logo. It switches seamlessly between an android character, book, game console, etc. It catches the attention, and that’s what you are trying to achieve.
3D Animation
Series, movies, games, anything is slowly adapting to a 3D-looking animation, and so are logos. If your company is technology-based, a 3D logo will absolutely attract the types of customers you’re looking for. Mesmerize your audience by displaying your skills!
To conclude
Ever since the start of logos, there have been many advancements in both technological and traditional field. Still, to keep up with the time and to stick out from the crowd, it’s crucial to have an eye-catching trademark which can easily be achieved by using animated logos. It’s easier to remember for your potential customers; it shows your companies personality and looks better too.
There are ways to create your animated logo design, or you can have it done by a professional.
